Selected Work.
Real Impact.
We’ve built naming, packaging, and product content across thousands of SKUs. Here’s a look at how our work shows up and delivers.
The Ask
Establish name, brand identity, packaging copy, product descriptions, and digital assets for new customizable collector line and scale across channels.
The Answer
Developed editorial standards, messaging architecture, and SEO framework for each type of description at item in the line; provided description copy for use in each medium.
The Impact
The first series sold out, garnered a TIME Best Invention of 2025 award, and was a TOTY Creative Toy of the Year finalist, 2026
Barbie Signature
Creatable World
The Ask
Create a name and brand language for a new kind of doll line—one that needed to feel inclusive, clear, and easy for both kids and parents to understand.
The Answer
Developed the name “Creatable World” and supporting product messaging, building a system that balanced openness and clarity while working across packaging, e-commerce, and global markets.
The Impact
The result was a name and message that felt inclusive without being confusing—giving the brand a clear, ownable position from launch.
The Ask
Create packaging that felt elevated and collectible, while still clearly communicating product details across brands, markets and retail environments.
The Answer
Led naming and packaging copy development, balancing brand storytelling with clear, structured communication, while working within real-world constraints like legal, space, and global rollout.
The Impact
The result was packaging that felt premium, stayed consistent across SKUs, and helped the products stand out both on shelf and online
Mattel x MoMA
Product Page Optimization
The Ask
Product pages needed to do more than describe—they needed to communicate quickly, rank in search, and convert.
The Answer
Optimized product titles, descriptions, and content structure—aligning messaging with SEO, readability, and platform-specific requirements.
The Impact
The result was clearer, more effective product pages that were easier to find, easier to understand, and more likely to convert.
15% lift on optimized product pages
